It is difficult to think of a geological process that has created these plumes. But these could be spore clouds from an organism growing partly burried in the soil of Mars. Latitude -84.71° Longitude 125.25° Resolution * 2.83 meters/pixel
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A solitary plume might suggest a spring, or oil seeping to the surface, but these fields of plumes suggest a much more biological origin. In the photo below a network is clearly visible, and the plumes clearly have their origin in this network. Latitude -86.35° Longitude 105.01° Resolution * 2.84 meters/pixel